CLINICAL PRACTICE ADVISORY

See Clearly Method ©

In the past year a variety of comments and questions have reached the OEP Foundation regarding a vision improvement program, the See Clearly Method (SCM), which is being marketed as an alternative to laser surgery.  Many of you have heard commercials promoting SCM as a way to eliminate the need for glasses.  Some Clinical Associates want to know what the See Clearly Method is.  Several have asked about rumors that the OEP Foundation has endorsed this product.

Consumers have contacted the Foundation with questions about SCM.  Some have asked for the names of doctors who will help them with the techniques suggested by the SCM.

The purpose of this Clinical Practice Advisory is to provide Clinical Associates with the best information we have available regarding this product and the professional issues and responsibilities involved in caring for patients using this product.

Where did the “See Clearly Method” (SCM) come from?

The SCM is a program aimed primarily at sight improvement.  It was designed by the American Vision Institute (AVI) in 1979.  The officers of AVI include Francis Young, Ph.D., Merrill Allen, OD, Steven Beresford Ph.D., and David Murris, O.D.

What is the “See Clearly Method”?

The SCM is structured as a self-help, sight improvement program.  The kit includes video and audiotapes, a CD, instructional manuals, and printed materials.  The procedures include basic therapy techniques and other activities.  The program recommends a commitment of daily (preferably twice-daily) sessions.  In addition they recommend that the myopic patients obtain reduced prescription spectacles, which reduce the aided distance visual acuity during treatment to 20/40.

Does The OEP Foundation endorse the SCM?

No

Is there a relationship between The OEP Foundation and SCM?

All rights to the SCM have been purchased by the marketing firm Vision Improvement Technologies (VIT).  VIT representatives approached the OEP Foundation seeking assistance in establishing a referral panel of optometrists.  The Foundation has not authorized the use of the Clinical Associate list for this panel.  The board sees the decision to participate as an individual choice.

Why do purchasers of SCM need an Optometrist?

The primary need of the consumer is to acquire the reduced prescription (20/40 lenses).  Some consumers may have needs that go beyond the scope of the program as well as having questions about the suitability of the program.

What are the optometrists’ professional responsibilities?

These consumers need to be given the same levels of eye health and vision care that all patients are afforded by optometrists.  Extra care needs to be taken to assure that the patient understands the use of their appropriate lenses for specific activities.

How do I contact VIT to get more information?

VIT, 500 North Third Street, Ste. 208 , Fairfield , IA 52556 Phone: 641-469-5400

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